Free tool

RICE & ICE Prioritization Calculator

List the ideas competing for your roadmap, score each one, and get a ranked list in seconds. Switch between RICE (Reach, Impact, Confidence, Effort) and the quicker ICE (Impact, Confidence, Ease), then download the result as a CSV for your spreadsheet, Jira, or Linear.

Scoring framework

Initiative	Reach people / quarter	Impact	Confidence	Effort person-months	Impact 1–10	Confidence 1–10	Ease 1–10	Remove

Top priority: Rewrite the pricing page

Initiatives ranked by score, highest first
Rank	Initiative	Score	Working
1	Rewrite the pricing page	2,500	5,000 × 1 × 50% ÷ 1
2	Annual billing option	1,800	900 × 1 × 100% ÷ 0.5
3	Onboarding checklist	1,600	2,000 × 2 × 80% ÷ 2
4	Dark mode	250	3,000 × 0.5 × 50% ÷ 3
5	Slack integration	240	600 × 2 × 80% ÷ 4

The frameworks

How RICE and ICE scores are calculated

RICE was developed at Intercom to compare ideas that are hard to compare. Each initiative gets four inputs:

Reach: how many people it affects in a set period, such as customers per quarter.
Impact: how much it moves the goal for each person, on a fixed scale: 3 massive, 2 high, 1 medium, 0.5 low, 0.25 minimal.
Confidence: how sure you are of the estimates: 100% high, 80% medium, 50% low.
Effort: the total work, in person-months.

RICE score = Reach × Impact × Confidence ÷ Effort. The result is impact per unit of work, so a small, safe change for many users can rightly beat a big, risky project.

ICE is a faster alternative popular in growth teams. Score Impact, Confidence, and Ease from 1 to 10, then multiply them, for a maximum of 1,000. Some teams average the three instead. The order mostly holds either way, but stick to one method so scores stay comparable over time.

Use it well

Getting honest scores

A prioritization score is only as good as its inputs. A few habits keep it honest:

Use real reach numbers. Pull them from your analytics, for example how many users visited the page or used the feature last quarter, instead of guessing.
Score as a group, then compare. Large disagreements on impact or confidence are worth a conversation before anything gets built.
Let low confidence trigger research. A promising idea at 50% confidence is a prompt to run a survey or watch session replays, not something to ignore.
Treat the ranking as a starting point. Dependencies, commitments, and strategy still matter. The score makes those trade-offs visible.

FAQ

Prioritization questions

Should I use RICE or ICE?

Use RICE when ideas reach very different numbers of people and you can estimate reach and effort, which is typical for product roadmaps. Use ICE when you need to rank many small experiments quickly, which is typical for growth and marketing backlogs.

What does a RICE score mean on its own?

Nothing much. Scores only mean something relative to each other within the same backlog and the same reach period. A score of 1,600 just means the idea is worth about twice as much per unit of effort as one scoring 800.

Where do I get reach numbers?

From your product analytics: the number of users who hit the relevant page, step, or feature in the last period. If an idea targets a funnel step, the users who reached that step are its reach.

Is my backlog saved or uploaded?

No. Everything stays in your browser. Download the CSV to keep a copy.

Score with real data, not guesses

PulsePanda gives you reach from product analytics, confidence from surveys and session replays, and a voting board for customer demand.

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