What is a UTM parameter?
UTM parameters are tags added to a URL that tell analytics tools where traffic came from. The five standard tags are utm_source, utm_medium, utm_campaign, utm_term, and utm_content.
Free tool
UTM Builder
Build clean, consistent campaign URLs in seconds. Fill in the fields, copy the finished link, and your analytics will attribute the traffic correctly. Everything runs in your browser.
FAQ
About UTM links
Are utm_source, utm_medium, and utm_campaign required?
Source, medium, and campaign are the three core parameters most teams use. Term and content are optional and typically used for paid search keywords and A/B variants.
Does this UTM builder store my data?
No. The builder runs entirely in your browser and does not send or store the URLs you create.
Related
More from PulsePanda
See what happens after the click
PulsePanda connects your UTM traffic to session replay, heatmaps, funnels, and feedback.
Start for free