Topic
Roadmap
How to decide what to build next with evidence: separating requests from the problems behind them, weighing votes by who cast them, and closing the loop with users.
A roadmap is a list of bets, and the hard part is not listing ideas but ranking them. Most teams have more requests than capacity, and the requests that reach the roadmap are often the ones repeated most loudly rather than the ones that matter most. The fix is not a better prioritization formula. It is better inputs: knowing what problem sits behind a request, how many of the users you care about share it, and what they actually did in the product before they asked.
These articles work backward from the roadmap decision. They cover turning raw feedback into evidence, running a public voting board without letting the vote count decide for you, and designing the feedback form so that the answers you collect are worth ranking in the first place.
Reading order
Where to start
- Turn feedback into roadmap evidence
The method in one place: separate request, pain and evidence, promote patterns over anecdotes, score what is left, and tell people what you decided.
- How to run a feature voting board without letting it run you
When requests come in public. A vote is a signal, not an instruction: why votes are weighted by who casts them, and why asking for the problem beats asking for the feature.
- Customer feedback forms for SaaS: what to ask and how to use the answers
Upstream of both: the form that collects the raw material. Better questions at intake mean less sorting before the roadmap meeting.
Roadmap
Every article on this topic
How to run a feature voting board without letting it run you
Public roadmap voting turns loud requests into evidence — but only if you decide up front what a vote means and what it does not.
Customer feedback forms for SaaS: what to ask and how to use the answers
A SaaS customer feedback form should connect responses to user behavior, session replay, and product analytics instead of creating another spreadsheet.
Turn feedback into roadmap evidence
A lightweight method for connecting user comments to sessions, events, and the product bets they should influence.
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