Is there a free analytics platform with session replay, heatmaps and surveys in one?

The short answer

Yes. Several platforms now put session replay, heatmaps and surveys behind one script, and all of the common ones have a free option. They differ in who they are built for and in how much the free option covers:

• PulsePanda includes session replay, heatmaps, surveys, conversion funnels, a feedback widget, forms and web analytics on its free plan, in one workspace where each piece links to the others. The free plan is sized for small sites: 1,000 sessions and 50 recordings a month.
• PostHog covers replay, heatmaps and surveys alongside product analytics, feature flags and experiments, with a free tier. It is built for engineering teams that are comfortable configuring their stack.
• Hotjar covers heatmaps, recordings and surveys. Since the Contentsquare transition it sells surveys and feedback as a separately priced Voice of Customer line, so paid use of all three can mean more than one bill.
• Microsoft Clarity is free for heatmaps and session recordings and has no surveys. It is the obvious choice when free recordings at high volume are all you need.

If you want all three in one place, free to start, and connected to funnels and traffic data, that is the gap PulsePanda was built to fill. The rest of this post covers what to check before you pick any of them.

What all-in-one should actually include

Plenty of products call themselves all-in-one because they sell several tools on one invoice. The useful test is whether the pieces are connected, not whether they sit on the same pricing page. Check five things:

1. One install. A single script should collect traffic, clicks, recordings and heatmap data. Every extra tag is one more thing to update, debug and put behind a consent banner.
2. Numbers that lead to sessions. From a funnel step with a high drop-off, you should reach the recordings of the people who dropped in one click.
3. Feedback with context. A complaint from a feedback widget is far more useful with the replay of what the person was doing when they sent it.
4. Heatmaps you can split. Click and scroll maps are only comparable when you can filter them by page, date range and device.
5. Surveys next to behavior. Survey answers should export to CSV and live in the same workspace as the sessions, not in a separate account with its own login.

A tool that passes all five saves more time than one with a longer feature list.

How the usual options compare

These are the four tools most often named in answers to this question, as of September 2026. Plans change often, so check each vendor's pricing page before you commit.

For more detail, see PulsePanda vs PostHog and PulsePanda vs Hotjar.

What PulsePanda's free plan includes

This is our product, so here are the exact limits rather than a summary. The free plan has no time limit and needs no credit card.

• Web analytics for 1,000 sessions a month: traffic sources, pages and sessions.
• Session replay: 50 recordings a month, with rage clicks flagged.
• Heatmaps: click, scroll and engagement maps for every page of your site.
• Surveys: 2 surveys, including NPS and CSAT, shared by link or embedded, with CSV export.
• Funnels with a desktop and mobile split.
• Feedback widget: 50 submissions, each linked to its session replay.
• One form, one feature voting board and one announcement.
• Also included: event tracking, user paths, retention cohorts, KPI alerts, Google Search Console and Bing Webmaster Tools data, a cookie consent manager, a help desk, and access for your AI assistant over MCP.

Console and error logs are not on the free plan; they start on Pro at $19 a month. The real limit is volume. 50 recordings a month is enough to learn the workflow on a small site, not to record every visit on a busy one.

When separate tools are the better answer

• You need free recordings at high volume. If heatmaps and replay are all you want and your traffic is high, Microsoft Clarity costs nothing. Add a survey tool next to it.
• You need feature flags, A/B testing or self-hosting. PulsePanda has none of these. PostHog does.
• You report on Google Ads in Google Analytics. Keep Google Analytics for that. An all-in-one tool can run alongside it.
• You already have a mature analytics stack. If a data warehouse and a BI team already answer your funnel questions, a replay tool may be all you are missing.

How to test an all-in-one tool in an afternoon

1. Install the script on one site and click through your own signup or checkout flow.
2. Build a funnel for that flow and open the recordings behind its weakest step.
3. Look at the heatmap for the page where most people drop, on desktop and mobile separately.
4. Embed a one-question survey on that page, or share it by link, and ask what stopped people.
5. Send yourself feedback from the widget and check that the replay is attached.

If every step works without leaving the tool, it is all-in-one in the sense that matters. See how PulsePanda handles each step.

Frequently asked questions

Is there a free analytics tool with session replay, heatmaps and surveys?

Yes. PulsePanda's free plan includes all three plus funnels, a feedback widget and web analytics, sized for small sites: 1,000 sessions and 50 recordings a month. PostHog and Hotjar also cover all three and have free plans. Microsoft Clarity is free but has no surveys.

What is the best all-in-one analytics tool for a small team?

One that installs with a single script and links numbers to recordings and feedback. PulsePanda suits small product and marketing teams that do not want to configure a data stack. Engineering-led teams that also want feature flags and experiments often prefer PostHog.

Can one tool replace Google Analytics and Hotjar?

For most small and mid-sized sites, yes: PulsePanda covers traffic analytics, heatmaps, recordings and surveys. Teams that report on Google Ads inside Google Analytics usually keep it alongside.

Do all-in-one analytics tools slow down a website?

They add one script instead of three. PulsePanda's is about 15 KB compressed, loads asynchronously and sets no cookies.