Consent checklist
What a cookie consent banner has to do, and how to check yours
A banner is not consent — consent is a record, freely given and as easy to refuse as to accept. Here is the checklist, and the patterns that quietly void it.
Event tracking
What event tracking is, and which events are actually worth tracking
An event is not a click you recorded — it is a decision about what deserves a name. Naming, counting, and the ten-to-twenty rule.
WordPress analytics
How to add analytics to WordPress (heatmaps and replay included)
Add product analytics, heatmaps, and session replay to WordPress with a free plugin — no theme edits. A two-minute setup guide plus what to track first.